The 2012 Summer Olympic Games get personal with Mizuno USA’s interactive Facebook showcase titled “The Journey.” The site features first-person video diaries from elite USAV men’s team member Ryan Millar, USAV women’s team members Alisha Glass and Jordan Larson (pictured here), and coaches Hugh McCutcheon and Karch Kiraly, as well as tweets and blog posts from the players as they train for and travel to the Olympic games.
Mizuno, a front-runner in volleyball equipment, footwear, and apparel, said it launched “The Journey” to bring fans closer to their heroes on the 2012 USA Men’s and Women’s National Volleyball Team.
“With both the Men’s and Women’s National Teams winning medals at the 2008 Beijing Games, their experience leading up to and in London will capture extremely compelling content that we are excited to bring to volleyball fans everywhere,” said Dick Grapenthin, Vice President and General Manager for Diamond Sports, Mizuno USA.
But the site also aims to bridge the gap between fan and Olympian by highlighting the athletic journeys of the former. Aspiring young athletes are invited to submit their own video diaries, photographs, and essays showing how competitive volleyball has changed their lives and made them better, stronger individuals.
“Volleyball has affected my life in so many profound ways, from building confidence and teaching me to overcome challenges, to forging the lifelong friendships and relationships that mean the most to me,” said Larson. “Now all those years of sacrifice, hard work, friendships, and life lessons are culminating in our most defining challenge at the Olympic Games."
A special panel of judges will evaluate the video submissions and select monthly winners. Monthly prizes include Mizuno Volleyball footwear, apparel, and accessories, but the ultimate goal is the grand prize of a volleyball clinic given to the winner’s team in their hometown, and conducted by a USA Volleyball team member.
Access “The Journey”
and submit your own video diary.
Originally published in May 2012