Misty Teams Up with Spalding

Misty May-Treanor
Misty May-Treanor

In early February, two-time Olympic gold medalist Misty May-Treanor joined 2008 Olympic gold medalist Todd Rogers, and three-time Olympic gold medalist and USA Women’s National Team Coach Karch Kiraly as a Spalding brand ambassador.

The No. 1 ranked American volleyball player in the world is considered an early gold medal favorite for the 2012 Olympic Games in London, but she hasn’t forgotten her California roots. She said that one of the reasons she chose to work with Spalding was because she associates the brand with her very first days playing the sport she loves.

“I learned to play and compete in beach volleyball on the sands of Santa Monica,” May-Treanor said in the brand’s press release. “The only ball on the beach then was the Spalding Top-Flite 18 Panel. At this point in my career, to be involved with the company that helped launch my volleyball journey and that of so many other players is awesome.”

May-Treanor’s long-term marketing, licensing and promotional agreement includes appearances, advertising, volleyball clinics, product development collaboration, and signature products. This means working on May-Treanor’s M2 Clinic program promoting indoor and outdoor volleyball for boys and girls across the country, and using her expertise to develop Spalding’s best-in-class outdoor net and net system category. Her fashion taste will also be necessary to decide on the colors and styles of the brand’s indoor volleyball collection.

“Working with Misty is an honor for Spalding,” said Paul Sullivan, vice president of sales and marketing for the brand, in a press release. “Her success on and off the sand speaks for itself. Her passion and desire to share her love of the sport with fans around the world embodies the ‘True to the Game’ spirit of the Spalding brand.”

Originally published in June 2012

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