Swatch, the Swiss watch company, will sponsor the FIVB’s Major Series of beach volleyball events this summer. The series will include events in Croatia, Norway, Switzerland, and Austria, and culminates in the Swatch Season Final in Fort Lauderdale, September 29 October 4.
FIVB Swatch Major Series Trailer:
Beach volleyball is a wonderful sport, a thrill for the players and very exciting for the fans, said Swatch Group CEO Nick Hayek. Weve had great fun in the past and now we want to push it further with the new Major Series in collaboration with the FIVB.
In connection with the new beach volleyball initiative, Swatch has also released the Touch Zero One, a fitness tracker and waterproof watch designed specifically for beach volleyball. Along with calorie and step counting, the Touch Zero One measures the power of attacks and counts how many times you clap.
Learn more about the Touch Zero One in this video: