The Nebraska women’s volleyball program’s big move from the NU Coliseum to the refurbished Devaney Center resulted in big gains
for the team and the athletic department as a whole.
Devaney features close to double the number of seats as the Coliseum, and the Huskers have long been known as a program that routinely sells out its home matches. Ticket revenue for volleyball in 2013 equaled $1.7 million (not including the revenue generated by the five luxury boxes and 100 courtside seats), while the budget added up to $1.3 million, making for a profit of $400,000.
Head coach John Cook said in an interview with the Omaha World-Herald that he believes that income makes Nebraska women’s volleyball one of the only revenue-producing women’s college sports teams, a designation of which he is very proud.
I think it’s a statement of how big volleyball is here and how important it is, he said.